Listener Demographics*

Prime Age Range

71% of all Sound Insight listeners fall into the prime advertising group between the ages of 25-55, and the remaining 29% are between the ages of 56-70. 

Above Average Income

41% of Sound Insight listeners have annual household incomes over $100,000.

26% of Sound Insight listeners have annual household incomes of $51,000 - $100,000.

13% of Sound Insight listeners have annual household incomes of $26,000 - $50,999.

Response to Sponsors

90% of Sound Insight listeners say that they value hearing our sponsors acknowledged on the air, and 70% say that they patronize Sound Insight business sponsors whenever possible!

Professional Commuters

78% of our listeners are listening to Sound Insight while in their car.  And since Sound Insight airs during the popular morning drive time, the majority of these listeners are professionals commuting to work.

Faith, Family and Community Oriented

Sound Insight listeners are devoted to their faith and their community.  77% attend faith-based events in their community, 74% purchase faith formation resources and 46% are interested in family-oriented topics. 

Internet Savvy

64% of our listeners use the internet regularly as a source of information, and 50% say that they are interested in internet radio and online course studies.

*Based on Trinity Formation Resources informational survey, Jan. 2006.